I. Hello

Every brand has a story. The hard part is building the strategy and language that make it believable. I work with organizations to develop positioning, messaging, and launch strategies that give teams a shared direction and customers a reason to care.

II. I work with

• Creative Agencies
• Early-Stage Companies
• Startups
• Heritage Brands & Institutions

Every project is different, but they usually begin with the same question: What are we actually trying to say? That’s typically where I come in.

III. I do

• Workshops
• Naming
• Brand Strategy
• Campaigns
• Copywriting

I rarely work on just one deliverable. My role is often to connect strategy, language, and execution so decisions made early continue to hold up through launch. Case studies available upon request.

IV. I don’t do

• Graphic Design
• Art Direction
• Photography

Over the years, I’ve learned to stick with what I’m good at. I work with a talented international network of agencies and freelancers to execute anything that is outside my wheelhouse.

V. Working on

• A poetry & wordplay platform
• A city zine festival
• A naming project for West Texas Cowboys

I’m now considering projects starting in Q1 2027. If you’re interested in working together, please feel free to email me at: emilydedwards@gmail.com.

VI. Clients & Collaborators